PROUD TO BE ONE OF EGYPT'S LEADING COSMETICS COMPANIES Our success story spans more than 25 years of excellence since our establishment in 1998. Today, we proudly serve both local and international markets with a diverse portfolio of over 1,000 products designed to meet the evolving needs of our customers. Driven by a dedicated team of more than 500 professionals, we have built strong partnerships with over 5,000 clients across Egypt and around the world. Through innovation, quality, and customer commitment, we continue to grow as a trusted name in the cosmetics industry.
We love our customers
We love our customers
We love our customers
We love our customers
Our Story
We started as a distributor in 1998, importing professional hair care products and salon equipment – mainly from Italy. In the same year, we also opened our private label factory. Then in 2004, we added the production of our brands specifically to provide quality products for the local market. Over the past 15 years, we have achieved the highest market share in cosmetics wholesale, our distribution vehicles are more than 50 vehicle. Since our establishment, we have always been committed to providing superior quality at affordable prices that are accessible to all. Supporting all women on their beauty journeys and delighting them with transformative experiences.
